WTF is Going on with Future of Business?
Post taken from Brian Solis By Brian Solis It is with the utmost excitement that I finally announce the availability of What’s the Future of Business, Changing the way businesses create experiences...
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Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards
Post taken from GreenBook By Leonard Murphy Editor’s Note: The GreenBook team and I were incredibly honored to participate in this wonderful initiative; it was great to help identify colleagues in...
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Announcing The Winners Of The Ginny Valentine Badge Of Courage Awards
Post taken from GreenBook By Leonard Murphy Editor’s Note: The GreenBook team and I were incredibly honored to participate in this wonderful initiative; it was great to help identify colleagues in...
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#reThink13 : Emerging Markets Have Emerged
Post taken from GreenBook By Jason Anderson By Jason Anderson If you haven’t yet expanded your research efforts into an “emerging” market or two, you would be easily forgiven for continuing to see...
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#reThink13 : Emerging Markets – Winning the $30 Trillion Dollar Decathlon
Post taken from GreenBook By Jonathan Ewert By Jonathan Ewert For those companies expanding out to new markets to grow their businesses, McKinsey has a news flash: It’s easier to grow where the...
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#reThink13 : Hey Ho Let’s Flow
Post taken from GreenBook By Tom Ewing By Tom Ewing When one veteran researcher tweets that your presentation is the worst keynote he’s seen in 20 years, you’re either doing something disastrous or...
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#reThink13 : The Four Horsemen of … The Resurrection
Post taken from GreenBook By Richard Evensen Richard Evensen Yes, I realize that the four horsemen bring the apocalypse and, for some companies, this will be true. We’re in a period of massive changes...
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#reThink13: Cross Platform Measurement – From Custom Project to Standard...
Post taken from GreenBook By Jonathan Ewert By Jonathan Ewert Drucker’s popular expression ““If you can’t measure it, you can’t manage it” has never been more true than in the world of marketing and...
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#reThink13 : Chicken Little, Or The Boy Who Cried Wolf?
Post taken from GreenBook By Jason Anderson By Jason Anderson You are undoubtedly familiar with the story of Henny Penny, a.k.a. Chicken Little. The catchphrase “the sky is falling” leaps to mind...
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San Francisco Mayor Ed Lee Adopts Startup Culture in Government
Post taken from Brian Solis By Brian Solis Welcome to the season 4 premier of Revolution! Believe it or not, this is the fourth season of bring you some of the best minds exploring the revolution and...
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Humble Brag! Celebrities Tweet Support for My New Book #WTF
Post taken from Brian Solis By Brian Solis I just can’t believe it. On Friday afternoon, my Twitter stream was overflowing with Tweets and Retweets of what could only be best described as an outpouring...
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Google Consumer Surveys: Friend or Foe?
Post taken from GreenBook By Katrina Lerman By Katrina Lerman Armed with more personal data than anyone this side of the FBI, a consumer survey offering from Google is enough to make any research...
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IIeX: Observations On The Inaugural Insight Innovation Exchange Event in Sao...
Post taken from GreenBook By Ari Popper By Ari Popper By most measures, it has been an outstanding first day at IIeX LatAm. This is the very first event for IIeX and as someone who has helped...
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Think Like a Startup: Growth Hacking Introduces New Marketing Hacks to...
Post taken from Brian Solis By Brian Solis Do more with less! Sound familiar? This is a statement I hear in almost every strategy and planning meeting I attend on behalf of enterprise and startup...
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Physician, Heal Thyself (and Thy Marketing)
Post taken from GreenBook By Ron Sellers By Ron Sellers So what can I tell you that would make you want to consider working with Grey Matter Research on your next consumer insights project? Wait,...
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A Day In The Life Of The Researchers Of The Future
Post taken from GreenBook By Leonard Murphy Editor’s Note: A few months back the ARF asked me to present on ‘The Researcher Of The Future” at re:Think 2013. We hatched an ambitious agenda for the...
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Angel Investor and Entourage Actor Adrian Grenier Starts Music Incubator
Post taken from Brian Solis By Brian Solis When he’s not starring in movies and television, Adrian Genier is a serial entrepreneur. Most recognized for his role as Vincent Chase in HBO’s Entourage, and...
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Q&A: Why the Future of Business is Shared Experiences
Post taken from Brian Solis By Brian Solis Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire...
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Research & Technology: A Marriage Made in Hell?
Post taken from GreenBook By Tom Ewing By John Kearon and Tom Ewing Something old, something new, something borrowed, something blue. The ARF’s re:Think conference last week showed that our industry...
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Jeffrey Henning’s #MRX Top 10: Rage Globally, Analyze Universally
Post taken from GreenBook By Jeffrey Henning By Jeffrey Henning Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Google Rolls Out Universal Analytics...
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